Marketing Your Home

You should become directly involved in the marketing of your house.

Don’t be passive in the selling process.

You need to take control of how you want your house to be perceived.

First of all, find a hot agent and make sure that your listing is placed on the MLS and on the Internet. The more people that know your home is on the market, the better the chance of selling it quicker and for a higher price. MLS (multiple listing service) is the best exposure. Nearly 4 out of 5 home buyers use te services of a real estate agent.

Use up all advertising avenues, the more your exposure your house gets, the more opportunities for it to attract potential buyers.

Consider advertising in local papers, websites, local TV public access stations, word of mouth, and having a large “For Sale” sign on the property. A "Sales" sign is a 24/7 salesman for your home.

Not only do you need to know where to market your property, but how.

It is as important that the right people view your house as a hot property.

Know the features in your house and tell interested buyers why they are a benefit to them.

Don’t just ask for a high listing price, but know why.

Convince your agent that your property is hot.

It is how buyers perceive your home that attracts them to your house in the first place.

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